In photography, a name is essential because it creates the first impression on your clients. A good name is like a doorway to your business. If the doorway is clean, straightforward, and attractive, everyone is eager to know what is inside.
Read MoreToday I want to talk about the preparations I do before each photography sales session. Your sale is won or lost before the client ever enters the photography salesroom. If you don’t know what portraits and products they should buy - how should your client? Your job is to counsel them into the best value for their money.
Read MoreOver the last several years I’ve actually gotten comfortable chatting with people about our minimums and why they want to come to us anyway. We don’t chase off that many people, our session fee is on the website and people who call respect our time and our quality.
Read MoreIn photography, a good name is essential because it creates the first impression on your clients. If your business has a bad name, potential clients won’t look at your business long enough to see the quality of work you do. A good name is like a doorway to your business. If the doorway is attractive, everyone is eager to know what’s inside.
Read MoreWhen we first opened the photograph studio I was still traveling out of town for my day job, and one of the best things I could do for our business was suck down photography books - which suited me just fine. Here’s what you have to read.
Read More10 Steps to Opening a Profitable Photography Business in 2021. Thousands of people pick up a camera each year, but most photography businesses fail. Here are 10 tips on how to set your photography business up to succeed.
Read MoreSeven reasons why I quit the world of weddings and exchanged it for smash cake photography. We're going to avoid going full tilt negative and simply focus on the logical reasons why I photographing weddings and exchanged it for smash cake photography instead.
Read MoreWe have amassed an amazing collection of first birthday photos that have either gone up on our Instagram page or are on their way. We are receiving tons of photography daily and we couldn't be more thrilled. You, too, can get your slice of the Instagram love.
Read MoreI want to give you a couple of tips for when you want to design a car like this. This isn’t a marketing project that is meant to be taken lightly. But when you do it right, it really pays off. Your photography business will not survive without a well-thought-out, well balanced marketing plan. And a professionally wrapped “rolling billboard” is a great marketing piece for your photography business.
Read MoreLet’s face it, when it comes to tossing money down the drain, there is no better way than spending cash to market your photography business. When you finally pony up the dough does the phone ring off the hook? Nope. You get nothing but crickets. Here’s what DID work with our photography studio.
Read MoreJack’s premise (which mirrors his parent’s) is that customer service is the MOST IMPORTANT part of your business. Otherwise, you’re just another ‘big box’ store. If you’re a commodity, you’re selling on price.
Read MoreI thought I just wasn’t working hard enough. I defaulted to the mentality that most of us were taught as children, if you’re not successful it’s because you’re not working hard enough. I was in an abusive relationship with my business and to my core I believed everything was all my fault.
Read MoreTo learn photography and build a better business, read You are a Badass at Making Money. This is a great “change your life” book. Most of us won’t change everything.. But pick up this book and adopt just one piece of advice, and be a better business person.
Read MoreAs we move into the slow season photographers everywhere scramble to find new clients. Most of them are looking for marketing ideas that they haven't tried. But it’s the simplest things are the most important. And often overlooked. Before you work on something more elaborate make sure you’ve covered the basics.
Read MoreNever Split the Difference really hit a nerve with me. Having never been a good negotiator and my need to please has led me to make some poor choices in my life. It’s possible that growing up with siblings (sorry, Amber & Ryan, lol) has led me with a need to be “fair” instead of correct, often at my own expense.
Read MoreI was on Facebook the other day reading a post from a cake smash photographer. She was super excited and had posted a screenshot of her sale that day. It said something like “See - it can be done! There IS money in cake smash photography!” The sale was for just over $800. $800 is not a bad sale. I remember my first $800 sale - I was on cloud nine. At the time $400-$500 was normal for our studio. $800 was a dream come true.
Read MoreThis is the number one thing that has saved me from impatient, overbearing stage moms and dads. The appointment itself serves as a bit of a gatekeeper because the types of people that tend to be overbearing on set will do anything to not have to make this seemingly useless appointment. Take my advice: make a pre shoot consultation mandatory and stick to your guns.
Read MoreA Balloon Time disposable helium tank claims that it holds enough helium to fill 30 balloons and retails for around 25.00. To be honest I’ve used a ton of these tanks and I get on average 25 balloons per tank. That means when I use balloons to fill my smash cake sets I’m paying around $1 per balloon give or take. If you think about how many balloons it really takes to fill a set you can imagine how expensive it can get.
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